We were honored to be presenters at CONFAB 2010 annual conference of IMC USA, and delighted with your participation and positive response to our presentation.
Several of you asked us for the content from the session, so we've created this page just for you. Please do not share this page. It's exclusively for the use of CONFAB attendees–just our way of saying "Thanks for helping to make 2010 CONFAB great!"
Below you will find six files for download. To download the files, choose
*RIGHT CLICK on your mouse and choose "Save file as" to save files to a folder on your computer.
*OR click directly on the link to open the file and then choose to save.
Here are the files from Su3: Part 1
1) 7 Key actions slides in PDF file format
2) 7 Key Actions- session handout in PDF file format
3) One-Page-Paln Handout in PDF file format
Here are the files are from Su6: Part 2
1) 7 Keys Session slides in PDF file format
2) 7 Keys Session handout in PDF file format
3) Marketing Checklist in PDF file format
Extra bonus!
We offered a pre-Confab TeleClass called Focusing Your Message. A few of you attended the class, but many of you did not have the chance. As a thank you for attending our session, we'd also like to offer you the recording of that class, and the Class Worksheet. This recording can also be found on the DVD many of you picked up at the end of the Consulting 101 Session. TeleClass_Focusing Your Message Worksheet
LISTEN TO THE FOCUSING YOUR MESSAGE TELECLASS - running time 42 minutes
Click the gray arrow to open the media player. Focusing Your Message
You may also right-click here ==>Focusing Your Message and choose "save target as" or "save link as" to download to your hard drive for later listening. Or left click here==>Focusing Your Message to play in your browser's media player.
Here at Consultants Gold, we strive to bring valuable resources to consultants who want to get more clients and bank more money.
Click here to LEARN THE BENEFITS OF JOINING CONSULTANTS GOLD!
Why struggle in your consulting practice alone when Consultants Gold offers you the resources and support system to help you to succeed as a solopreneuer. Click here to learn more or JOIN NOW and become a Charter Member!
LISTEN TO AN AUDIO INTERVIEW WITH Harvey Meier - running time 40 minutes - Jennifer Leake and Harvey Meier discuss the value of a written business plan and business goals as a consultant. Click the gray arrow to open the media player. Harvey Meier
You may also right-click here ==>Harvey-Meier-Interview-mp3 and choose "save target as" or "save link as" to download to your hard drive for later listening. Or left click here==>Harvey-Meier-Interview-mp3 to play in your browser's media player.
[...] Harvey Meier, PhD CMC [...]
After 18 years in dentistry, Dr. Ira S. Wolfe sold his highly successful dental practice to seek new challenges as a solo practice consultant. He launched Success Performance Solutions and acquired his first client on Day 1 of launching his new consulting practice, generating high revenues within 6 months. He attributes his repeated successes to his ability to market and build relationships (his true passion). One of his many talents is his ability to share his skill and knowledge of marketing to help small to medium sized businesses grow.
A prolific writer and sought-after-expert on social media, hiring and workplace trends, Dr. Ira S. Wolfe has been aptly described as a "Gen Y masquerading in a Baby Boomer body." Dr. Ira's latest book is titled, Geeks, Geezers, and Googlization: How to Manage the Unprecedented Convergence of the Wired, the Tired, and Technology in the Workplace. He is also a business columnist, business blogger, and public speaker. As Social Media has grown in use and importance when marketing a business, Ira learned and mastered this natural extension of his networking and relationship-building strengths.
LISTEN TO AN AUDIO INTERVIEW WITH DR. IRA S. WOLFE - running time 45 minutes - Jennifer Leake and Dr. Wolfe discuss how internet marketing and social networking benefit consultants. Click the gray arrow to open the media player. Ira Wolfe
You may also right-click here ==>Ira-Wolfe-interview-MP3 and choose "save target as" or "save link as" to download to your hard drive for later listening. Or left click here==> Ira-Wolfe-interview-MP3 to play in your browser's media player.
Study Action Groups with Dr. Ira S. Wolfe:
Social Media and the Internet – How to Use It to Grow Your Business: Plan and implement a strategy to market your consulting services. If you are not using the internet and social media, your are losing business opportunities.
Membership will generally be limited to 6 participants per group. Courses are sequential so Course #1 must be taken prior to other options.
Course #1: Using The Internet To Find Clients–Making Sense Of It All
Overview
If you're overwhelmed or confused about how to use the Internet to find clients, this group is for you. Not sure where and how to use it to grow your business in today's competitive market? This introduction class will help you learn the value of Internet Marketing, including Social Media and the basics to get started.
Course #2: Getting Started With Email Marketing
Overview
This is a "must-have" for building your business. Email marketing is versatile, affordable and effective. In this Study Group, participants will develop a step-by-step blueprint to set up an effective email campaign, and learn to integrate and track email with social media as well as market events such as webinars, teleconferences, workshops, etc. Learn to get known and build your marketing list, gold to any business.
Course # 3: Choose one of the following:
Pre-requisite: Attendee must have a user name and password to an existing social network account for the session they choose.
[...] Dr. Ira S. Wolfe [...]
Statistics on business start-ups indicate only a small percentage of them succeed, and this statistic also applies to start-up consultants. The inability to get clients and generate cash flow is a major cause of failure. All our training is designed to help you avoid being a start-up failure statistic
[...] Classes [...]
In 2000, Maxie Carpenter retired as Vice President of People & Training/Development Divisions of Wal-Mart Stores after a 27 career and founded MVC Advisory Resource, Inc. He is a consultant, business analyst, and author of "I Didn't Ask You to Dance! I Asked You to Talk!" and "Managing Difficult People in the Workplace". He has a unique perspective on people, the workplace and the marketplace. Maxie helps consultants see themselves from a client perspective and identify qualities that prevent or compel prospects to want to engage them. This helps create and apply strategic plans for success that are simple, realistic and achievable.
LISTEN TO AN AUDIO INTERVIEW WITH MAXIE CARPENTER - running time 35 minutes - Jennifer Leake and Maxie Carpenter discuss the importance of drilling down to find your core skills before marketing yourself as a consultant. Click the gray arrow to open the media player. Maxie Carpenter
You may also right-click here ==>Maxie-Carpenter-interview-mp3 and choose "save target as" or "save link as" to download to your hard drive for later listening. Or left click here==>Maxie-Carpenter-interview-mp3 to play in your browser's media player.
Study Action Groups with Maxie Carpenter include Standing Out in the Marketplace: A transition guide for those entering (or considering entering) the world of consulting.
Membership will generally be limited to 6 participants per group. Courses are sequential so must be taken in this order.
Course #1: What Sandbox Are You Going to Play In?
Overview
This course will help you develop an identity and articulate who you are, what you do and how you do it. You will leave with a better understanding and focus on what areas and client value you want to specialize, and how to communicate this to others.
Course #2: What Revenue Streams Are You Going to Target?
Overview
This course will help you create a revenue map that is viable, tangible and sustainable – a major key to success in the consulting business. In fact, the absence of this is probably the #1 reasons consultants fail.
Course #3: What Marketing Platform Are You Going to Build?
Overview
A big challenge for most consultants is how to stand out in the marketplace. This course's goal is to help you develop a marketing platform that is simple, relevant and compelling. You'll leave with a primary vehicle to brand yourself in the marketplace.CLIC
[...] Maxie Carpenter [...]
After 32 years in industry and 26 years in several CxO positions, Ira Miller decided to launch Ira S. Miller, Inc., dedicated to helping business leaders and owners reach their personal and professional goals. Despite his experience, he found his first six months frustrating and non-productive. Today his practice is financially, professionally, and personally rewarding. He is living a life that is in balance, fun, and fulfilling.
He is involved with Consultants Gold to help new consultants (and dissatisfied current consultants) navigate through the initial, sometimes painful, steps required before they start to experience personal and financial success in their business.
LISTEN TO AN AUDIO INTERVIEW WITH IRA MILLER - running time 35 minutes - Jennifer Leake and Ira Miller discuss the challenge that many C-Level executives face when making the transition to self-employed consultant. Click the gray arrow to open the media player. Ira Miller
You may also right-click here ==>Ira-Miller-Interview-mp3 and choose "save target as" or "save link as" to download to your hard drive for later listening. Or left click here==>Ira-Miller-Interview-mp3 to play in your browser's media player.
Study Action Groups With Ira Miller: Successfully Making the Transition to Consulting: A guide for CxO Level individuals entering (or considering) the world of consulting. Find out if consulting is for you, and what you need to do to make a successful transition from one who has successfully walked this path before you.
Membership will generally be limited to 6 participants per group. Courses are sequential so must be taken in this order.
Course #1: Making the Transition: Getting Yourself Ready
Overview
This pre-requisite for the next group(s) is a peer-review group facilitated by Ira Miller. Each member will develop and execute their own transition plan, supported by Ira's knowledge and experience and the insights of the other group members.
Course #2: Making the Transition: What Makes You Unique & Why It Matters
Overview
Consultants struggle to understand (and then share) what makes them unique and why clients should choose them over other consultants and services. This Study Group helps the member focus on the potential client, explain their capabilities in a way that will be understood and accepted.
Course #3: Establishing Your Story and Getting the Message Out
Overview
This Study Group builds on your Unique Value Proposition by adding your personal dimension. You will also start the process of developing your Go-To-Market strategy.
[...] Ira Miller [...]
I S C O M I N G ! !
W A T C H F O R M O R E D E T A I L S
WHAT IS A CONSULTANTS BUSINESS BOOT CAMP?
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Track
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Transition
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Start-Up
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Business Building
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Who it’s for
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You are thinking of moving from a corporate or employee role to consulting
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Consultants just starting out who want to build a solid foundation for a more sustainable and lasting business.
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Consultants already in business who are in their first year or need to jump start an existing business
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Outcome
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You’ll decide if consulting is for you, and how to make the transition to solopreneur.
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Identify and implement critical business basics, (including a Business Plan), as well as be able to answer that all important question, “What do you do?”
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Missed opportunities – you never get them back. This sales and marketing training is geared to teach new ways to find and get more paying clients.
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How it Works
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Personal Assessment so you can capitalize on your strengths and manage your weaknesses.
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Study Action Groups: Weekly 90-minute small group learning with peers and a topic expert coach, designed to help you practice and implement key actions for business success.
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Monthly TeleClasses – Guest coaches on topics important for success in the track you’ve selected.
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Monthly one-on-one phone call to celebrate success, hear honest feedback and discuss your observations as you progress through Boot Camp.
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You’ll also receive recommended readings for continued learning, access to transcripts and recordings of TeleClasses for on-going review, and membership into the Consultants Gold online community.
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Contact us for more information on this exciting new offering from Consultants Gold.
[...] [...]
What are Study Action Groups? They are live workshops uniquely designed to help you take ideas and information, and implement them so your consulting practice grows and flourishes.
Ideas are great – but turning them into actions is what generates results. One of the challenges of being a solopreneur is that there is no one to hold you accountable. Even if you attend a class, get valuable information and take great notes, how can you ensure that you will actually implement these great ideas? If you have the discipline and self-motivation to do this on your own – wonderful! If you're like me, you might find the structure, support and accountability of a Study Action Group will benefit you more.
Study Action Groups are small, made up of 5-6 participants and led by a topic expert who will help you and your fellow participants not only learn, but more importantly, implement and turn ideas into actions and desired results. You'll meet for a weekly 90 minute phone conversation. Once you have completed your 4 week study, you will find you have taken an idea, fine-tuned it and put it into action. In addition, you may also have created a Mastermind Group for yourself.
Click here to see a description of upcoming Study Action Groups.
If you are on our mailing list, you will be notified of all classes and study action groups as they are scheduled. Not on our mailing list? That's easy! Look to your right and sign up for our QuickStart Guide to Getting Clients. When you join our mailing list, we'll also keep you updated on all scheduled classes.
Here's a look at some of what our faculty offers in Study Action Groups—
START-UP:
Making the Transition from Corporate Leader to Consultant – Facilitator: Ira Miller
Transitioning from being the boss to solopreneur requires thought and planning. Participants in this Study Group will develop and execute their personal transition plan, supported by Ira's knowledge and experience, and the feedback and insights of fellow participants. Click here for more details.
Taking the Plunge from Employee to Self-Employed Consultant – Facilitator: Maxie Carpenter 
Being an employee is far different from being on your own as a consultant. You have to have self-discipline and be able to market and sell yourself. This Study Group will help you identify your personal strengths and challenges. As a result you can capitalize on the things you do well, and compensate for personal behaviors or style that could get in the way of a successful business. Click here for more details.
The One-Page Business Plan® – From Ideas to Action – Facilitator: Harvey Meier, PhD, CMC
Writing a business plan, in some ways, is like writing a term paper on your business. This Study Group will use a well-known innovative approach to business planning to capture the essence of your business ideas. Participants will create a documented, understandable plan to bring structure and accountability for business success.
MARKETING:
Growing Your Business with Assessments and Surveys – Facilitator: Ronna Cohen 
Surveys and assessments offer a great way to help you grow your business. They provide a tremendous opportunity to open a dialogue with prospective clients, to reengage existing clients, and to provide deeper insight and guidance to current clients. Click here for more details.
What Makes You Unique – And Why It Matters – Facilitator: Ira Miller 
Consultants struggle to understand and share what makes them unique and why clients should choose them over other consultants and services. This Study Group focuses on the potential client and how to explain your services in a way that will generate clients. Click here for more details.
How to Stand-out in the Marketplace – Facilitator: Maxie Carpenter
Even long-time consultants sometimes struggle to know how to stand out in the marketplace. It can be even more difficult difficult for a new consultant entering the profession from a long-term career in another industry. This Study Group focuses on the processes and activities, both personal and professional, that are required make you unique among many. Click here for more details.
Using the Internet to Find Clients – Making Sense of it All – Facilitator: Dr. Ira S. Wolfe
If you're overwhelmed or confused about how to use the Internet to find clients, this group is for you. Not sure where and how to use it to grow your business in today's competitive market? This introduction group will help you learn the value of Internet Marketing, including Social Media. Learn the basics and how to getting started, or make sure you are using it the best way for you. Click here for more details.
SALES:
Making the Sale & Getting New Clients – Facilitator: Jennifer Leake CMC
If you know what you offer clients and have prospects to tell your story to – you still need to make the sale. If not, you have no clients or money in the bank. This is the final critical step to business success, and the place consultants often struggle the most. Click here for more details.
Our goal is to provide you with the information and resources you need to grow and sustain a successful consulting practice. Remember, it's not just knowing, it's DOING that brings results.
If you have an idea for a class, study action group or service you would like to see us offer, click here to email us. We welcome your ideas and suggestions!
[...] Study Action Groups [...]
[...] Study Action Groups [...]
[...] Study Action Groups [...]
[...] Study Action Groups [...]
Thanks Jennifer. i would like to receive the materials.
Richard